Autonomous trucks cause fear among other UK drivers

Deloitte’s Global Automotive Consumer Study has found that 67% of UK drivers are concerned about the prospect.

Sarah Noble, automotive partner and consumer supply chain lead at Deloitte, explained that, while autonomous vehicles have integrated well in some parts of the world, UK consumers still have reservations about how these vehicles will navigate complex real-time driving scenarios.

She said: “Rigorous testing and clear demonstrations of safety protocols will be crucial to building public trust and addressing consumer anxiety. Only then will the tangible benefits of this technology be recognised in a way that resonates with UK drivers.”

The survey of 31,000 drivers across 30 countries also revealed that British drivers are among the most sceptical in the world when it comes to having artificial intelligence (AI) in vehicles.

It found that more than a quarter (26%) of British drivers remain unconvinced about the benefits of AI in cars, putting it on par with the US (26%) and Germany (25%) in terms of scepticism. AI-powered systems can analyse real-time data from car sensors to detect potential hazards, automate parking manoeuvres and predict potential maintenance needs, reducing breakdowns and costly repairs.

Jamie Hamilton, automotive partner and head of electric vehicles at Deloitte, said: “Building trust in AI technology is paramount, especially in a market like the UK where consumers are expressing significant reservations.

“However, while AI promises to potentially revolutionise the car industry, these findings also highlight a crucial need for greater consumer education and engagement.”

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