New 74-plate campaign for Isuzu D-Max

Isuzu UK, distributor of the D-Max pick-up, has launched its ‘super-fly’ marketing campaign to coincide with the arrival of the new ‘74’ plate.

The Pick-Up Professional is fusing the old with the new registration. Continuing its ‘grand and groovy’ £1,000 trade-in offer during the campaign, Isuzu is giving customers the opportunity to experience the new 74-plate D-Max.

Isuzu UK will also share its ‘Go Your Own Way’ Spotify playlist for listeners. George Wallis, Isuzu UK’s head of marketing, commented:

The campaign will appeal to all pick-up buyers and with our far-out trade-in offer, there’s never been a better time to boogie on down to your nearest Isuzu dealership. Get your hands on a funky new D-Max now and strut your stuff to our outta sight selected 70s tunes.

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