Fleet Advisor uses AI to enhance transport management

Fleet Advisor combines generative AI with real-time fleet insights to answer business-critical questions in seconds.

Initially available in the UK and Ireland, the tool enables users to type a query in natural language – such as mileage trends, idling times or fuel consumption – and receive clear, visual answers with context, suggestions and next-step recommendations. It makes it easier for any member of the fleet team, regardless of technical experience, to manage complex processes, quickly identify risks and make data-driven decisions that improve safety, efficiency and cost control.

“With Fleet Advisor, fleet decision-making becomes easier, faster and smarter,” said Jan Maarten de Vries, president of fleet management solutions at Bridgestone. “It’s a big step towards a future where AI acts as a co-pilot in every fleet operation – and Webfleet is proud to lead the way.”

At launch, Fleet Advisor is integrated with Webfleet’s OptiDrive 360, one of the world’s most comprehensive driver coaching solutions. With generative AI now at its core, fleet managers can gain deeper insights into behaviour such as harsh braking, speeding and fuel consumption in seconds – acting as a tool to help them make targeted improvements which will enhance safety, reduce costs and cut emissions.

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