Sam Fender tour transport goes all electric

Partnering with Mercedes-Benz Trucks and KB Event, the sell-out run of shows was supported by four eActros 600s – saving 840kg CO2eq over the 934 miles travelled (the equivalent of what 33.6 mature trees can absorb annually) while keeping to a demanding, back-to-back schedule across England, Scotland, the Republic of Ireland and Northern Ireland.

Each night, the trucks carried stage sets and equipment hundreds of miles between venues, charging on the road using the existing UK and Irish HGV infrastructure.

With a 500km+ range on a single charge and the ability to recharge from 20–80% in 25 minutes, the eActros 600 truck proved more than up to the challenge of the fast-paced touring world.

“Transport is a key part of any live music tour, but we wanted to make the People Watching Tour as green and sustainable as possible,” said Richard Burnett MD of KB Event, who provided the tour logistics. “Until now, electric trucks weren’t seen as viable for big tours, but the eActros 600 has shown they can deliver the performance, the range, and the reliability. No one else can do this like Mercedes-Benz Trucks.”

Sam Fender himself was equally excited: “We’ve just finished our summer tour where we used Mercedes-Benz electric trucks operated by KB Event. Hopefully, this will help show what can be achieved on future tours and other artists will jump onboard too. Big thanks to everyone involved and to Massive Attack for pioneering the way with more sustainable touring.”