Fleet technology leader takes bold step toward sustainable events by neutralising 230 tonnes of CO₂
Lightfoot, the fleet technology specialist, has offset the carbon emissions of every one of the 13,000 attendees at this year’s Commercial Vehicle Show, held at Birmingham’s NEC in April.
At the three-day event, Lightfoot installed interactive carbon footprint calculators that allowed visitors to input their journey details, including distance travelled and vehicle type. From this data, Lightfoot calculated an average of 17.7 kg of CO₂ per person totalling more than 230 tonnes of carbon emissions across the show.
In partnership with global reforestation initiative Evertreen, Lightfoot has funded the planting of nearly 300 trees in Madagascar, fully offsetting the emissions generated by showgoers’ travel.
“Decarbonisation is the ambition of nearly every commercial vehicle fleet operator we speak to,” said Paul Hollick, CEO of Lightfoot.
“We support fleets through electrification, improved driving efficiency and offsetting. Working with the CV Show organisers demonstrates how collaborative efforts can lead the commercial vehicle sector toward a Net Zero future.”
Nick Davison, Event Director at the CV Show, echoed the sentiment: “Our partnership with Lightfoot reinforces our commitment to sustainability not just for the event, but across the industry. Next year’s CV Show will focus even more heavily on decarbonisation and smart solutions to help fleets limit their environmental impact.”
This initiative reflects the growing momentum behind sustainability in commercial transport and highlights how even large-scale industry events can adopt practical steps toward carbon neutrality.
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About Lightfoot
Lightfoot is an award-winning, government-supported technology that is helping to make roads safer, the environment cleaner and business vehicles less expensive to run.
Its revolutionary technology has become the fleet management solution of choice for many of the UK’s largest fleets, including Tesco, Asda, Virgin Media, and South West Water.
Backed by Volpi Capital, Lightfoot rewards better drivers with a platform that monetises good driving.
A ‘Fitbit for cars and vans’, Lightfoot is pioneering a new standard for measuring efficient driving. Lightfoot’s technology has been developed in partnership with leading driver-behavior experts at Bath University. Using advanced, real-time engine analytics that measure different factors such as load and road gradients, it provides live, in-cab coaching to help drivers improve efficiency and safety.
Tests at Bath University’s Institute of Advanced Automotive Propulsion Systems proved a direct correlation between Lightfoot’s in-cab visual alerts and reductions in NOx. Studies showed when drivers halve the number of lights on Lightfoot’s in-cab dashboard device, a fivefold reduction in NOx is achieved.
Lightfoot’s industry-leading solution combines instant in-cab coaching via the dashboard mounted device with its driver rewards platform to deliver substantial, sustainable results. The dashboard display device uses live engine data to provide drivers with real-time visual and audible feedback, allowing them to manage their own performance and build better driving habits.
Alongside the in-cab device, Lightfoot also provides a dedicated Drivers App. Here, drivers can view their performance data, keep track of their driving score, and compete in league tables with other drivers. When they reach Lightfoot’s ‘Elite Driver’ standard (scoring 85% or higher) they gain access to a range of exclusive competitions, including The Drivers’ Lottery, where they can win up to £200 each week, and a host of prize giveaways, such as consumer tech. Together, this helps to incentivise better driving, ensuring long-lasting results.
Lightfoot has two core components:
A small device that communicates directly with the vehicle’s engine and provides the driver with visual and verbal feedback to stay within the engine’s ‘sweet spot’ (optimum efficiency).
An exciting rewards platform enabling drivers to benefit personally from better driving (whether at work or at home) through competitions, prizes, discounts and other incentives.
The benefits of Lightfoot:
- A rapid and measurable improvement in driving styles
- Improved welfare and safety of drivers
- Changes sustained over time because of ongoing cab engagement
- Minimal management input required – Lightfoot gives results, not lots of data
- Fuel and emissions savings of 15-20% (validated by Professor Chris Brace of Bath University)
- In EVs, a more uniform Lightfoot-enabled driving style contributes to range increases of up to 15%.
- Accident reductions of up to 40% (validated by Allianz Insurance Plc)
- Tracking, driver ID, business v private mileage is all available and easy to use
- Reduced wear and tear on vehicles (downtime reduced by 45% - Ian Thorn, CEF)
- Lightfoot regularly achieves driver engagement levels in excess of 60%, which compares favourably with conventional telematics that struggle to achieve engagement levels higher than 5%.
