CV Show 2025

Isuzu UK pairs up with coffee maker for summer shows

Isuzu UK pairs up with coffee maker for summer shows

Isuzu UK has announced a new collaboration with Arctic Coffee, the UK’s leading independent chilled coffee brand, for a summer roadshow.

Published 22 May 2025By CV Show News

The partnership celebrates a shared spirit of independence and adventure, bringing together the rugged capabilities of the new Isuzu D-Max Arctic Trucks AT35 and the energy of Arctic Coffee.

For this partnership, the Arctic Trucks AT35 has been transformed into the ultimate iced coffee machine. With the help of Gearmate, a vehicle storage systems provider, the pick-up’s load bed has been converted into a mobile display unit. The guerrilla-style campaign will see both brands popping up right where the action is, offering spontaneous, free iced coffee to festivalgoers.

The Arctic Coffee Truck will be hitting the road this summer, ready for everything and always with an iced pick-me-up in tow. Find out more information at www.isuzu.co.uk/arctic-coffee.

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