The collaboration saw Babybel’s Hype Squad take to the streets of London in a top-specification Isuzu D-Max V-Cross in striking Spinel Red, fully wrapped in Babybel’s playful campaign branding.
The bold ‘Hype-Mobile,’ emblazoned with the new product’s “Unwrap the Hype” tagline and motivational slogans such as “You’ve got this,” became the centrepiece of the campaign, bringing a burst of energy and encouragement to the capital this summer.
Over the course of the campaign, the Hype Squad hit locations where Londoners needed a boost most, from the school run to community running spots like Clapham Common, cheering on passers-by, blasting upbeat music and delivering high-protein pick-me-ups in the form of Mini Babybel Protein.
Marketing manager snacks, spreads and Ireland at Bel UK, Oliver Richmond, said: “Mini Babybel Protein is all about fuelling everyday moments with natural protein, great taste and plenty of fun. The Isuzu D-Max gave us the perfect way to deliver that energy. It’s bold, it’s versatile, and it helped us bring the hype to the streets in style. Together, we turned snacking into a moment of connection, motivation, and joy.”
