GWM enters UK double cab pickup sector

Based on the GWM Cannon Ute that’s a best-seller in Australia, the POER300 – pronounced ‘Power’ – will be positioned as offering ‘exceptional value for money’ with prices starting from £31,495.

It marks a return to the UK for GWM, which previously sold double cab pickups in the UK under the brand name ‘Steed’ but pulled out in 2016 due to its lack of a Euro 6 engine to meet EU emissions legislation.

The POER300 will be available with a 2.4-litre diesel turbo engine, delivering 183hp of power and 480Nm of torque, while returning 32.7mpg WLTP combined. It’s paired with a new nine-speed automatic transmission and full-time 4×4 system with low-range capability.

Branded as a ‘true workhorse’, the POER300 has a braked towing capacity of 3,500kg and can carry a payload of 1,000kg.

The vehicle offers multiple intelligent all-terrain modes (Normal, Eco, Sport, Snow, Mud, Sand) and an electronically activated rear differential lock for enhanced off-road capability. It also comes with an offroad approach angle of 27 degrees, departure angle of 25 degrees and 230mm ground clearance.

Design teams integrated steps, roof rails and bold embossed ‘GWM’ badging on the tailgate with premium soft-touch materials and a simplified console layout for the interior. Technology includes a 12.3-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, alongside a 7.0-inch digital driver’s display and wireless charging area for a mobile device.

Three trim levels will be offered in the UK. The entry-level Lux includes 18-inch alloys, leatherette seats, keyless entry, rear parking sensors and a variety of safety assist features.

Moving up to Ultra adds heated/ventilated seats, ambient lighting, privacy glass, sunroof, tailgate step, 360-degree camera and more.

The top-rung Vanta comes with a blacked-out exterior trim, wheel arches and black alloy wheels.

All variants carry a five-year/125,000-mile warranty.

Delivery to UK showrooms is expected in September 2025.