Clarus reveals a £1 billion hidden cost of motoring at launch of ‘Armourtec’ – its exclusive new windscreen protection product

· 2m windscreens are replaced in the UK per year: at an average cost of £700

· Clarus – a new auto-tech British business based at Dunsfold – has launched Clarus Armourtec, a unique Thatcham-tested windscreen protector

· Clarus estimates UK motorists, fleets and insurers are spending at least £1bn per year replacing windscreens

· Insurance companies have started to remove windscreen protection cover and have claimed windscreen claims have increased 17% since 2022

· Car and fleet owners can now replicate on their vehicles today’s normal mobile phone practice of applying screen protectors

Dunsfold, England: 31-10-24

The average cost of replacing a windscreen has been estimated by one of the UK’s leading insurers at £700* - and in many cases exceeding £2,000 on premium and luxury vehicles’ windscreens**. Now, a brand new, exclusive and innovative windscreen protection product from Clarus is set to contribute to saving UK car drivers millions of pounds and thousands of hours of lost time as it reduces the risk of windscreen cracks, chips and breakages.

Launched by a company with proven expertise in supplying automotive protection film, Clarus Armourtec is the only windscreen protection product in the UK tested by Thatcham: the safety, repair costs and security body funded by the car insurance industry. Armourtec is quicker and easier to apply than existing products on the market and has self-healing properties, with its durability and transparency tested over 20,000 miles this year on a representative fleet of cars: a Land Rover Defender, Tesla Model 3 and VW Golf R.

Ian Fisher, Clarus founder and CEO, said: "Windscreen replacement costs are a huge issue for the embattled British car and van owner. Given the two leading vehicle glass repair companies in the UK report replacing up to two million windscreens per year***, and Allianz has reported a 17% increase**** in windscreen claims since 2022, then we have conservatively estimated between five and 10 per cent of all windscreens are replaced each year – at a cost of over one billion pounds.

“This epidemic is costing individuals on their insurance premiums and is a huge burden for British businesses with cars or vans in fleets being unusable for weeks or even months. Just as phone screen protection saves mobiles, windscreen protection saves time, money and adds peace-of-mind to car drivers and business owners.”

Clarus Protect

Founded by automotive services entrepreneur Ian Fisher, and based at Dunsfold – the home of Top Gear – Clarus is contracting and training a UK network of specialist suppliers to roll-out its revolutionary new windscreen protection in December; in time to save people money at year-end and save heartache for some families driving home for Christmas. Clarus’ unique Armourtec product offers ease of application, is virtually invisible, and has self-healing properties placing it at the vanguard of what is expected to become a ‘normal’ part of car ownership.

Clarus has exclusive rights to import this innovative product into the UK and being given the seal of ‘approval’ from Thatcham – the insurance industry’s own provider of research and analysis on vehicle safety and repair – is the icing on the cake for Clarus’ customers.

For further information, contact Ian Fisher at Clarus on 01483 917310 or visit www.clarusprotect.com

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