New event director for CV Show

The Commercial Vehicle Show has appointed Mike Costain as its new event director. Costain will oversee delivery of the 2025 event, supporting plans to shake up the show and deliver new opportunities for exhibitors and attendees on the back of the additions in recent years.

He brings a strong background in event management, having launched, organised and grown large-scale events during the past 25 years – most recently InstallerShow, which has expanded eight-fold in four years.

He was also previously managing director at Lyrical Communications, part of B2B event organiser Nineteen Group, which was announced as the CV Show’s new strategic partner in July.

Mike Hawes, SMMT chief executive, said:

Just as the commercial vehicle sector embarks on its own new chapter of technological change, it’s fitting the CV Show takes on a new director with an ambitious vision. Mike’s years of expertise make him the perfect fit to deliver a dynamic, impactful event that drives business for exhibitors and attendees.

Richard Smith, RHA managing director, added:

We’re very pleased that Mike Costain is onboard to help us continue the evolution and growth of the CV Show. We will deliver a first-class event to drive innovation across our sector at a time of great change, challenge and opportunity. Mike and his team will be key in supporting us to achieve that.

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