Blue Square Marketing Chooses Trakm8's RH600 Telematics Camera to Improve Road Safety and Reduce Claims

has selected Trakm8’s RH600 4G Integrated Telematics Camera & ACC750 Driver ID & Feedback device to enhance road safety, support driver protection, and reduce insurance claims across its 222-vehicle fleet. The two companies have agreed a three-year contract as part of the partnership.

As award winners in their field, BSq have mastered the art of blending data-driven strategy with human centred experiences to create meaningful brand moments that drive measurable business results. Combining best-in-class retail solutions, seamless product activation and flexible staffing to empower how the world's biggest tech brands connect with customers. Their fleet, consisting of 200 BMW X1 company cars and 22 vans, plays a critical role in supporting operations across the UK.

In search of a more powerful telematics solution to improve fleet safety and bring down rising claim costs, Blue Square made the decision to switch from their previous provider and partner with Trakm8 who will onboard them onto their Insight Business platform.

Sam Matthews, Clients Operations Manager at Blue Square Marketing, said: “Trakm8 had the perfect solution for us. The RH600 Fleet Dash Cam & ACC750 gives us the visibility, insight, and flexibility we needed to protect our drivers and reduce claims. We’re already seeing how this will help us cut operational costs and improve overall fleet safety. We’re happy with the partnership and excited about the results ahead.”

"Trakm8’s RH600, an all-in-one 4G integrated telematics camera, will now be deployed across Blue Square’s full fleet. The RH600 features high-definition forward-facing footage and a remote rear-facing camera—providing full visibility and greater context around incidents. This enables the Blue Square team to take a proactive approach to claims management, driver coaching, and risk reduction. In addition to the RH600, Blue Square will also be using Trakm8’s ACC750 Driver ID & Feedback device—a compact in-vehicle solution that enables driver identification and provides real-time feedback on driving behaviour, helping to further enhance fleet safety and encourage responsible driving.

Joe Heidari, Fleet & Optimisation Sales Director at Trakm8, added: “We are excited to welcome Blue Square Marketing as a valued Trakm8 customer. We’re seeing growing demand from fleets looking to streamline operations with integrated camera and telematics solutions—all in one platform, from a single supplier. That’s where the RH600 comes in. As our flagship device, it’s trusted by leading UK fleets to deliver powerful insights and enhanced safety. It was the perfect solution for Blue Square to help improve fleet safety and reduce their claims, which will ultimately save them a lot of money. We are delighted to have them onboard.”

Blue Square’s investment in Trakm8 technology underlines their ongoing commitment to operational excellence—not only in the delivery of standout customer experiences, but also in the safety and efficiency of their field-based teams. For more information visit www.trakm8.com & https://www.bluesquare.uk.com/

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