Van drivers embrace a more modern lifestyle, says Isuzu research

New research from Isuzu UK reveals that today’s tradespeople are embracing a modern, mindful, and environmentally conscious lifestyle. From yoga and meditation to skincare routines and electric vehicles, this new generation is challenging perceptions and proving that being a skilled tradesperson is about much more than just the job – it’s a way of life.

And, according to the research from Isuzu UK, over half (56 percent) of the traders surveyed say they enjoy mindful activities such as yoga, while 41 percent admit they prefer cricket to football.

Some 43 percent care about the planet enough to recycle, while 62 percent say that tradespeople are more likely to drive an EV vehicle now than a ‘classic white van’ because of their concerns about the planet.

36 percent describe themselves as an avid reader – and forget about ‘clean me’ written on their vehicles – as three quarters (76 percent) pride themselves on always keeping their van clean and tidy.

More than one in five (22 percent) have a nightly skincare routine and 19 percent drink herbal tea instead of the stereotypical milk and two sugars.

Three quarters (74 percent) of modern tradespeople would rather have something healthy like a salad or wrap than a pie or pasty, while 10 percent even meditate.

Wolf whistling out of the window (43 percent), saucy images stuck to the inside of the van (41 percent), empty junk food pockets cluttering up the footwell (39 percent) and cigarette butts dotted around the vehicle (35 percent) are all considered the most outdated stereotypes, along with fluffy dice hanging from the rearview mirror (34 percent) and empty energy drink cans (28 percent) on the floor.

“It’s clear from the research that there is a new generation of tradespeople in the UK and they are not afraid to challenge people when they question it,” says George Wallis, head of marketing at Isuzu UK, who commissioned the research.

“It’s also fascinating to see that vans are becoming a beacon of change for the industry, with many keeping them spotless and turning their backs on the traditional fuel powered vehicles in favour of electric so that they align with their environmental beliefs. Modern tradesmen can get the job done while making a positive difference for the environment.”

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