New logo and branding for Vantastec

Developed by branding agency Limegreentangerine, the dragon logo reflects Vantastec’s Welsh heritage, while its fan-like resemblance reflects the brand’s standing as one of the UK’s largest converters of refrigerated vans.

Co-founders Gareth Edwards and Colin Smith started Vantastec in 2006 from Edwards’ spare bedroom. The company now owns its 30,000 square foot headquarters in Caerphilly, South Wales.

A company spokesman said: “Our new brand identity perfectly acknowledges the past 19 years of success while readying us for the future. We wanted it to reflect our core values of trust, expertise, reliability and simplicity.

“These values are crucial to how we operate as a business. Though our operations span across the entire UK, we remain a local business at heart. Supporting our customers and offering tools for them to grow their businesses has always been our goal.”

Creative director Alex Down at Limegreentangerine added: “The new brand is bolder, clearer, and more energised – a truer reflection of Vantastec’s ambition and abilities. It builds on their core strengths of trust, reliability, and confidence, reinforcing their position as market leaders. Most of all, it provides a framework for the expertise and customer-first service that sets them apart as they continue to grow.”