Isuzu links up for comedy celebration

Celebrating the legacy of comedy icon, Rik Mayall, renowned for his roles in ‘The Young Ones’ and ‘Bottom’, the festival marks 10 years since his passing and is set to feature a number of comedic performances, including stand-up, plays, and sketches. The event organisers are also planning for local businesses to get involved in the festival, with the goal of fostering a region-wide celebration of the event.

Mayall spent his early years in Droitwich, maintaining his close ties with the town throughout his life. The heart of the festival’s organisation, the Norbury Theatre, was a significant landmark in Mayall’s early career.

Head of Marketing at Isuzu UK, George Wallis, said: “Our sponsorship is an exciting foray into the world of comedy for us and many of our audience will be familiar with Rik Mayall’s work. As a brand, we have always incorporated humour and light-heartedness into our content across various campaigns, so becoming the headline sponsor is a great fit. From the young ones to the old ones, this is certainly a festival for all to get excited about.”

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