Isuzu D-Max wins title for 13th successive year

The Isuzu D-Max has once again been crowned ‘Best Workhorse Pickup’ at the prestigious Trade Van Driver Awards 2025, marking its 13th consecutive win in this category.

Held annually, the Trade Van Driver Awards have become recognised as the Oscars of the trade van world, offering a unique voice in the light commercial vehicle sector by combining the insights of expert journalists and working van users alike. Now in their thirteenth year, these awards are the only accolades judged jointly by an expert panel and the magazine’s readers – owner-drivers and small fleet operators who rely on their vehicles day in, day out.

Editor Matthew Eisenegger commented: “Trade Van Driver Magazine prides itself on offering a true reflection of the thoughts and feelings of its readership. Now in their thirteenth year, it is great to see some products taking the accolade for a 13th time, as well as new products scoring a first win.”

The judges added: “No prizes are offered for those who guessed that the mighty D-Max would clinch this prize again, as it has done every year since the Trade Van Driver Awards began 13 years ago. While Isuzu faces some strong and capable opposition, the judges still felt that this truck’s mixture of tough performance, splendid standard spec and rock bottom prices were again enough to battle through to the top place. We had a D-Max on test for nine months recently and were left convinced that while coming close, none of the rivals could quite match it.”

George Wallis, head of marketing at Isuzu UK, said: “We’re over the moon to see the D-Max win for the thirteenth time running at the Trade Van Driver Awards. This isn’t just an on the hoof lucky streak – it’s a testament to the unbridled capability, durability and reliability of every model. The Isuzu D-Max is the ultimate workhorse pick-up. And clearly, our customers love to take the reins.”

Advertisement