Branded commercial vehicles prove a magnet for thieves

Tempcover surveyed 500 UK CV owners to explore how tradespeople and small business owners use their vehicles to promote their work, revealing both the benefits and risks of vehicle branding.

The study found that nearly half (47%) of UK owners fully brand their vehicles to boost trust and attract new customers. A further quarter (25%) opt for partial branding, such as smaller decals or stickers. In contrast, almost one in five (19%) prefer to keep their vans unbranded, while 10% have considered branding but haven’t taken the plunge yet.

But while van branding can boost business, it can also come with risks. Over half (54%) of owners say they’ve experienced theft, attempted theft or vandalism that they believe was linked to their vehicle being branded.

Claire Wills-Mckissick, temporary business van insurance expert at Tempcover, said: “A commercial vehicle is often the backbone of a business, so it’s vital to keep it secure. While eye-catching designs can help attract new customers, they can also draw unwanted attention. Simple steps, such as parking in well-lit areas, using additional security locks and avoiding leaving tools inside overnight, can go a long way in reducing risk.

“Temporary business van insurance can also offer valuable peace of mind, whether you’re using a spare van, covering short-term jobs or need flexible protection while your regular policy is under review. It’s a smart way to stay protected without committing to a full-term policy.”