CV Show 2024
23 - 25 APRIL 2024 • NEC • BIRMINGHAM • UK
25 January 2024
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Asset Alliance Group joins Transaid backers

Asset Alliance Group partners with Transaid for three years, supporting road safety and healthcare projects in sub-Saharan Africa.

News

The UK’s fastest growing commercial vehicle finance and sales company, Asset Alliance Group, has signed a three-year corporate partnership agreement with international development organisation Transaid.

By becoming a corporate partner, Asset Alliance Group will contribute time, knowledge and resources to support Transaid’s road safety and access to healthcare projects across sub-Saharan Africa, where it has been working to save lives for more than 25 years.

Willie Paterson, chief executive of Asset Alliance Group, said:

We had the opportunity to meet the Transaid team and talk to supporters at their recent showcase event in London, and we knew from that moment this was a charity we wanted to get behind.
They do incredible work with local partners and governments across multiple countries to help transform lives through safe, available, and sustainable transport. We see huge potential for their projects to scale further, and we are excited to be part of their journey.

Asset Alliance Group now adds its name to a list of more than 30 companies from across the transport and logistics sector to hold a corporate partnership with Transaid, including vehicle and equipment manufacturers, trade associations and major fleet operators from the freight and passenger transport sectors.

Caroline Barber, chief executive of Transaid, said:

When companies join us as a corporate partner, we benefit from vital unrestricted funds which allow us to pilot new projects and demonstrate their potential, before bidding for larger scale donor funding. Such income was essential to trialling our first professional HGV and PSV driver training projects in Tanzania and Zambia – work we’ve gone on to grow significantly, and in multiple countries.

Picture shows Her Royal Highness The Princess Royal, Patron of Transaid, meeting Willie Paterson, chief executive of Asset Alliance Group at the Transaid 25th anniversary showcase in November 2023

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