KGM celebrates 70th anniversary

KGM Motors, formerly SsangYong, is commemorating seven decades of automotive innovation. Celebrating a legacy that began with modest origins in the Ha Dong-Hwan Motor workshop in 1954, KGM Motors holds the distinction of being the only manufacturer in Korea that is exclusively dedicated to the production of SUVs and 4x4 vehicles.

The manufacturer initially began producing trucks, buses and special-purpose vehicles for the export market, establishing the DNA of its products on the market today.

Over the years, the company evolved into the SsangYong Motor Company before transitioning to its current name, KGM Motors – ‘Korean Genuinely Made’. Throughout this journey, the brand has maintained a commitment to advancing the boundaries of what is possible in the SUV and 4x4 market and continues to evolve.

Looking ahead, the brand continues to develop concept models in collaboration with BYD, utilising BEV-dedicated platforms. The production of models such as a new BEV pick-up truck and a new BEV mid-sized SUV is expected to commence in the first half of 2025, marking another milestone in KGM's journey towards a more sustainable future.

In the UK, the transition to KGM Motors represents a transformative milestone for the brand, ushering in a new era of progression and redefining the company's product vision for the future. The brand has a realistic growth strategy and a firm focus on the expansion of an evenly spread 80-strong dealer network by the end of 2024.

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