Isuzu UK is celebrating a landmark achievement with the announcement of its best-ever sales performance for the Isuzu D-Max in 2023. The year 2023 has witnessed significant transformations for Isuzu, culminating in a series of successful releases and market expansions. In April, the New-Look Isuzu D-Max hit the market, introducing a fresh wave of cosmetic enhancements to elevate the latest generation to new levels of comfort.
The Expedition Edition, unveiled in September, further propelled Isuzu into the lifestyle market of vehicle camping. Isuzu’s commitment to catering to various sectors has never been more evident, with models like the Isuzu D-Max AT35 Basecamp crafted for adventurous campers seeking remote destinations, and the Huntsman Pack, tailored to provide a sturdy kit for outdoor enthusiasts.
2023 has proven to be the best year for Isuzu D-Max since its introduction in 2012, boasting a 45% increase in registrations compared to the previous year. Furthermore, Isuzu achieved a 5% increase in market share compared to 2022. December emerged as the standout month, recording the strongest performance of the year, accounting for 16.4% of total sales in 2023. This figure represents a 154% increase as compared to the same month in the previous year.
Alan Able, Isuzu UK managing director, said:
The exceptional results achieved in 2023 highlight the unwavering trust our customers place in Isuzu’s commitment to quality, capability, and innovation. As we embark on the journey into 2024, we are excited to build on this success and introduce more innovations that will continue to exceed our customers’ expectations.