Michelin clinches new Forterra tyre deal

Following a competitive tender, Michelin has been awarded the contract to fit products from its X Multi and X Works tyre ranges to the operator’s predominately Volvo truck fleet to help reduce fuel costs, mitigate its environmental impact and improve uptime.

“We had full confidence in the quality of the product, which is excellent. However, the thing that took Michelin’s offer to the next level was their ability to analyse our fleet’s performance to ensure it’s running as efficiently as possible,” said John Anderson, national logisticsdirector at Forterra.“The way they approach things feels like a partnership, with a focus on sustainability, improving MPG and ensuring we have the right tyre for the specific job.”

The three-year pence-per-kilometre deal brings a 15-year association between Forterra and its previous tyre provider to an end.

Forterra is initially trialling the MICHELIN X Multi tyre across its fleet. This will likely be the mainstay. However, the nature of its work, which includes delivering to builders’ merchants as well as off-road driving on building sites, means the MICHELIN X Works tyre will be fitted in certain use cases, based on the trial data. 

For Forterra, another key motivator behind its decision to select Michelin as its sole provider was the opportunity to adopt the tyre manufacturer’s multi-life policy, which will help to minimise the total cost of ownership and environmental impact further. 

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